Protecting the future of nature

From our start in 1961, WWF has worked to protect endangered species. We're ensuring that the world our children inherit will be home to elephants, tigers, giant pandas, whales and other wildlife species, as well as people.
WWF safeguards hundreds of species around the world, but we focus special attention on our flagship species: giant pandas, tigers, endangered whales and dolphins, rhinos, elephants, marine turtles and great apes. These species not only need special measures and extra protection in order to survive, they also serve as umbrella species: helping them helps numerous other species that live in the same habitats.
In addition to our flagship animals, we work to protect numerous species in peril around the world that live within our priority ecoregions. Large predators like snow leopards and grizzly bears, migratory species like whooping cranes and songbirds, and a host of other species facing threats also benefit from WWF's conservation efforts. Our wildlife trade experts at TRAFFIC work to ensure that trade in wildlife products doesn't harm a species, while also fighting against illegal and unsustainable trade.
WWF is known for acting on sound science. Science leads and guides our strategies and approaches, from the best way to restore tigers in viable, breeding populations to deciding which areas need protection the most.